Compared to the rest of the world, Indians assign particularly little value to privacy. Maybe its because we are all used to living in joint families where everyone gets into everyone’s business. In most Indian families, you aren’t allowed to lock your bedroom door till you’re married. And you’re probably not allowed to lock it again after you have a socially acceptable number of kids, so I guess it shouldn’t surprise anybody that we don’t give a rat’s ass about the government or companies tracking us everywhere. In fact, when a company provides us an option to put a tracker on us through which they can watch us day and night to help us reach where we want or to stay safe from criminals, we all get a warm and fuzzy feeling we haven’t got since the days when our mom used to feed us khichdi and tuck us into bed safely. This is of course why the government and mobile companies can blast us with ‘link Aadhaar’ messages through every online and offline channel possible without sparking public outrage. There is one thing that can terrify Indians about the implications of losing privacy though, and that’s the prospect of actually having to pay taxes. As a result, the prospect of linking Aadhaar to all bank accounts and investment accounts have suddenly made many people seek their fundamental right to privacy for the first time.
You would think the newly privacy aware tax dodging populace would now care about other infringements on their privacy but if you want evidence that isn’t happening, just go buy groceries in any big supermarket or to the mall. The cashier scans the bar code on everything in your cart and then matter-of-factly asks for your phone number. If you ask why, the responses range from a puzzled ‘for billing sir’ to ‘loyalty points’ or ‘warranty’. If you look around, you’ll notice that pretty much everyone immediately gives it.The KFC outlet at an airport domestic terminal asked to scan my boarding pass, saying ‘for customer service’ when I asked why. I wonder what service the customer will get from handing over all that data? A discount? Decathlon asks for your number to keep all your purchases linked to your account and provide warranty using just that information. Some would argue that some of these are legitimate use cases and that you are free to say no. I would agree if you always had that option but worryingly, a phone number is now mandatory in the billing software systems used in many places.