Air Vistara has launched #VistaraWomanFlyer, an initiative supposedly launched in March, 2017 in association with women’s day, but hitting the newsreels in late July for some reason. According to the Vistara website, they will ensure that “only a window or aisle seat is assigned at check-in”, and make sure that “uniformed Vistara staff will be available at the baggage claim area holding #VistaraWomanFlyer Arrivals Assistance placards, to assist women travelers with their luggage and with the booking of airport-authorized taxis, as well as escort such customers up to the taxi stand upon their request”.
Reflect on that for a moment. They will have staff with placards implying that a ‘woman traveler’ automatically needs assistance with just about every aspect of traveling. If you’re a woman and thinking that this is chivalrous instead of condescending, ask yourself if you would mind if someone stood outside a shopping mall parking area with a placard offering to help women with parking or at a car rental place with a placard offering help with driving. How about tuition centers offering free special classes for math then? Doesn’t sound as great does it? Gender stereotyping doesn’t stop being ridiculous just because it is sugar coated with the appearance of chivalry.
Do only women need assistance with luggage or car rentals in a new city? What about an elderly man with a walking stick? If asked this question, the airline will definitely say that their staff would help elderly men or disabled men as well on a case by case basis. Why not do that for women as well then, instead of waving placards to reinforce stereotypes?
Continue reading “Air Vistara’s condescending women’s day gesture is surprisingly popular among women”